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Our partners

Presented by Hope Is My Homeboy.

Effective Not Famous is presented by Hope Is My Homeboy, the suicide prevention and mental health brand Rutu founded. A distinct voice, a shared purpose.

Visit Hope Is My Homeboy Partner with us

01Presenting partner

Hope Is My Homeboy hoodie and track pants, worn on an outdoor staircase

Hope Is My Homeboy

You are enough.

A suicide prevention and mental health brand built on hope.

Hope Is My Homeboy was founded by Rutu King-Stubbs, who also hosts Effective Not Famous. Its story, its work and its apparel live at hopeismyhomeboy.com.

Founded by
Rutu King-Stubbs
The message
You Are Enough
On the podcast
Presenting partner
Instagram
@hopeismyhomeboy
Visit hopeismyhomeboy.com

02Why together

A distinct voice.
A shared purpose.

Presented by

Rutu founded Hope Is My Homeboy and hosts Effective Not Famous. The show keeps its own voice; the purpose behind it is shared.

We get curious about the stuff that shapes us: grief, faith, mental health, resilience, purpose, and finding the courage to keep going. Hope Is My Homeboy meets the hardest of them with hope, as a suicide prevention and mental health brand.

  1. Effective Not Famous

    The podcast. Conversations with people who value impact over attention, hosted by Rutu King-Stubbs and produced by Jono King-Stubbs in Aotearoa New Zealand.

  2. Presented by Hope Is My Homeboy

    The presenting partner. The full credit, Presented by Hope Is My Homeboy, sits with every episode on this site.

Rutu & Jono King-StubbsHost & producer

03Supporters

Partner with us

Back real people.
Real impact.

Big or small, every bit of support keeps these conversations going.

Partner on a single episode, or back the show in a smaller way. Either way, you help real stories get told.

  • Presenting partnerHope Is My Homeboy

    Presents the show, credited with every episode.

  • Episode partnersOpen

    Back a single conversation, credited on the episodes you support.

  • Community supportersOpen

    Support in a smaller way, from people, groups and local businesses who believe in the show.

We would like to hear from you.

If you value impact over attention, tell us who you are, what you care about and how you would like to be involved.

Talk to us about sponsorship Watch the show

What a good fit looks like

  1. Impact over attention

    You care about the difference your work makes, not only how many people see it.

  2. Honest and human

    You are comfortable next to real stories, including the hard ones about grief, faith and mental health.

  3. Community first

    You back people and communities doing the work, here in Aotearoa New Zealand and further afield.

  4. The conversation comes first

    Partner messages stay grateful, direct and proportionate. The strength of the conversation always leads.