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About the show

Impact over attention.

Effective Not Famous is a podcast about people creating meaningful lives, businesses and communities. Hosted by Rutu and produced by Jono, the conversations explore the experiences, decisions and perspectives behind real impact.

Watch the latest episode Meet Rutu and Jono

01The show

A woman speaking at a lectern on a stage lit blue, under the words There is beauty in imperfection

Effective Not Famous

A life worth listening to.

After years of meeting incredible people from all walks of life, we realised so many meaningful stories never get told.

Some belong to well-known names. Others belong to people you have never heard of. What they share is a life, journey or perspective worth sharing.

Fame is neither the entry requirement nor a reason to exclude someone. The strength of the conversation comes first.

Hosted by
Rutu King-Stubbs
Produced by
Jono King-Stubbs
Made in
Aotearoa New Zealand
Presented by
Hope Is My Homeboy

02Why we exist

The reason we exist.

  1. Mission

    Change perspectives.

    To share conversations that genuinely change the way people think.

  2. Vision

    Earn respect.

    Become one of New Zealand’s most respected podcasts.

  3. Purpose

    Celebrate meaning.

    Celebrate people creating meaningful lives rather than famous ones.

03What we talk about

One point of view.
Many ways to live it.

  1. Lived experience

    The moments that shaped someone, told with honesty and context.

    What changed how you see things?

  2. Purpose & practice

    The decisions and habits behind a meaningful life or body of work.

    What do you choose to give your time to?

  3. Leadership & creation

    Building businesses, ideas and teams with intention.

    What have you learnt by doing the work?

  4. Community & contribution

    The people and actions that make life better for others.

    Who benefits from what you do?

04Host and producer

Rutu & Jono.

  • Rutu King-Stubbs at the podcast microphone in headphones and a You Are Enough cap

    Rutu King-Stubbs

    Host. Founder of Hope Is My Homeboy

    Rutu King-Stubbs founded Hope Is My Homeboy, a suicide prevention and mental health brand built on hope, and hosts Effective Not Famous. [More from Rutu]

  • Jono King-Stubbs crouching against a pale wall

    Jono King-Stubbs

    Producer

    Jono King-Stubbs produces Effective Not Famous with his wife Rutu in Aotearoa New Zealand. [More from Jono]

05How we tell stories

Let the story keep its integrity.

The podcast studio: two chairs at a wooden table, microphones, a mixing desk and camera monitors

  1. Keep the quote true

    Check quotations and captions against the recording; retain speaker, context and episode reference.

  2. Represent the person fairly

    Confirm names and pronouns. Respect consent boundaries around personal stories, portraits and promotion.

  3. Support the statement

    Treat personal experience as personal experience. Verify factual claims and leave unsupported rankings out.

  4. Handle sensitive stories with care

    Use calm headlines and avoid sensational framing. For suicide-related episodes, consult current NZ reporting guidance and include appropriate support information.

06Presented by

Presented by

Hope Is My Homeboy

A distinct voice. A shared purpose.

Rutu founded Hope Is My Homeboy and hosts Effective Not Famous. The show keeps its own voice; the purpose behind it is shared.

A suicide prevention and mental health brand built on hope. You are enough.

Visit Hope Is My Homeboy About the partnership

Discover the person behind the story.

Watch the latest episode Suggest a guest